Mr. Cruttenden is a co-founder and Chief Technology Officer of Digital Offering and has held those positions since the firm’s inception. Mr Cruttenden’s 16-year career in advertising, marketing and technology solutions has included entrepreneurial and consulting experience with companies ranging from technology startups to Fortune 500 companies. A writer by training, Mr. Cruttenden started his career as a copywriter at DGWB, a Southern California Advertising Agency, where he had won several national awards for advertising excellence. During his tenure in advertising, Mr. Cruttenden crossed over to the solutions side of technology and eventually left to help Co-Found E*Offering, where he served as director of marketing. At E*Offering he helped to pioneer online access to IPO’s and establish the largest retail distribution network of its time. In 2000 E*OFFERING was sold to WitSoundview for $350 million. Mr. Cruttenden recognized the increasing demand for Web-based enrollment, distribution and tracking platforms in the financial services industry and responded by co-founding NetChemistry in 2000. Under Mr. Cruttenden’s direction, NetChemistry quickly landed multiple global investment banks as clients and became recognized as the leader in the online offering space. To date NetChemistry’s software applications have raised billions of dollars in private equity financing. In 2005, Mr. Cruttenden guided NetChemistry into the Health Care Sector by working with Orange County’s Safety Net program to create AuthMed, an electronic enrollment and eligibility determination system. Shortly thereafter, he followed up the success of AuthMed with the introduction of “The Four Pillars of Health Technology Suite” consisting of Enrollment, Tracking, Management and Referrals. To date NetChemistry’s suite of applications have received multiple awards for their innovative achievement in improving access to care for patients. Mr Cruttenden currently serves as President of NetChemistry in Newport Beach, CA focused on improving lives through technology. He holds a bachelor’s degree from California Polytechnic, San Luis Obispo and attended the Portfolio Center of Advertising in Atlanta, Georgia.